Bulk SMS Marketing Tips

Bulk SMS Marketing is the need of today’s time. In olde times companies give advertisements in newspaper, they insert pamphlates in newspaper and they also did wall painting for their ads. But now the time has changed. Mobile has taken the room of newspaper.

Now you can easily send any information to people’s mobile inbox to deliver your promotional information. So, it is most important to understand the best tips for bulk sms marketing. So, let’s start.

Never Send Bulk SMS without Prior Permissions of the Reciever

1. Always remember, that if you will send sms to people that have not been opted-in for your bulk messages, then never, ever send messages to them. If you send sms without their permission, it will annoy people and maes people angry.
2. It is also illegal in many places (like TCPA rule in USA). Also you could get fined for these kind of activities. In India, TRAI has also strict rules and if you send messages to people which annoy them, then you can be penalized.

How to Get Permission

Now, the question may come in your mind that how to get permission from the people to send bulk sms. So there are some tips we have mentioned below, you can get these to take permissions from your audience.

1. In your first message, simply text a special word to your audience like “Join Us” or “Join to know exciting Deals”, etc. This is an example of opt-in sms. If the reciepient, click on join link or he/she send response to opt-in, then you can send promotional sms without annoying them.
2. If you have a website, then you can insert a sign-up box or you can use pop-up to display form to get consent of your audience.
3. You should clearly mention “text join to 12345 for 10% off your first order”. This will grab user’s attention and they may send message to opt-in to your messages.

Always tell them what to expect:

• Always tell your audience via messages for what they can expect in the upcoming messages. For example, send messages like “get weekly deals and updates”, etc. In this way whenever they will recieve your messages they will not be annoy, and chances to read and respond on your messages will increase.
• You should text only those people who really want your interested. Don’t waste your bulk sms credits in doing so.

Keep your messages Short and Clear

You should send very short and precise messages to your audiences. Long and absurd messages annoy people and they may opt-out from your messages. You can use following tips to send your 160 characters message.

1. Clearly mention the hook of your message in short and precise way like “flase sale: 50% off all shoes”.
2. Always give a call to action for better onversions like “shop now”, “claim offer”, “visit link” or “reply yes”, etc.
3. Insert shorten url in your messages so that users can easily access to the product page.
4. Avoid fancy words and jargon. Simple language works best. People should understand your message in 2 seconds.

Never Send Messages in Wrong Time

If you will send messages at 3 am in the morning, then definitely, peope will block your messages. They may opted-out from your messages. Always follow the tips below for better results.

1. You should be aware about your audiences, like what is their profession, etc. If they are emplyee then you can send messages after 5 o’clock in the evening, and so on.
2. Alway avoid super early messages, late night messages and typical meal time messages, because this may annoy your audiences.

Try to Personalize your Messages

1. You should personalize your messges. For that, you can use your audience names, if they opted-in to your messages from your website contact form. If you know about their shoping history then you can send messages relevant to their shoping. This may give you potenial leads.
2. You can also group your customers based on their interests and send messages on interest base.

Send only Valuable Offers

Only send valuable offers and deals to your audiences. Don’t send hundreds of messages in a single day. Send only 1 to 2 messages in a week or two. Follow the tips give here:

• Early Access: “VIP Text Club: Get first dibs on our new collection!”
• Special Discounts: “Your birthday treat: 15% OFF!”
• Important Updates: “Your order #123 is out for delivery!”
• Useful Info: “Reminder: Your appointment is tomorrow at 2 PM.”
• Contests & Giveaways: “Text WIN to enter our $500 gift card draw!”
• Ask for feedback: “How was your visit? Reply 1-5!”
• Exclusive Deals: “Text-only FLASH SALE starting now!”

Make easy unsubscring

Always include very clear opt-out instructions on your messages.

• Always include clear opt-out instructions: “Reply STOP to unsubscribe.”
• Honor opt-outs immediately. If someone says STOP, remove them from your list right away.
• Don’t hide the unsubscribe option. People respect businesses that make it simple to leave. Forcing them to stay just breeds resentment.

So, if you follow these tips, then definitely you will get outstanding results.